If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers.
Beginning a couple of months ago, some companies’ managed business pages began to see a noticeable fall-off in activity. Their posts were reaching a much smaller number of fans than usual. After several weeks of tracking this trend, several companies asked Facebook if this was something on their end or had Facebook changed its algorithm. Facebook did not answer clearly for quite some time.
The drop-off in organic reach per fan, the rate that content is seen by a follower as a natural part of their daily newsfeed, continued to drop for even more pages. Usually, around 16-20 percent was considered to be a large number...Read More