Facebook Is Killing the Managed Business Page

If you own a small business page on Facebook, you need to be aware of changes that Facebook is making to how your content is shared amongst your followers.

Beginning a couple of months ago, some companies’ managed business pages began to see a noticeable fall-off in activity. Their posts were reaching a much smaller number of fans than usual. After several weeks of tracking this trend, several companies asked Facebook if this was something on their end or had Facebook changed its algorithm. Facebook did not answer clearly for quite some time.

The drop-off in organic reach per fan, the rate that content is seen by a follower as a natural part of their daily newsfeed, continued to drop for even more pages. Usually, around 16-20 percent was considered to be a large number...

Read More

A Smart Social Media Strategy Is All About Teamwork

When you have a personal account on Facebook, Twitter, Instagram, or another popular social media website, it’s okay to let it languish when you don’t have time to groom it. Business accounts are an entire matter altogether, however. Leaving your brand’s social channels unattended can be the kiss of death for your marketing strategy. Fortunately, there’s an easy answer. Get a team of professionals to tackle the job!

The problem

About 46 percent of online users rely on social media when making a purchasing decision. Sometimes consumers ask the opinion of friends and followers but a high percentage also check out the company’s own social channels as well. Dormant, dead, or dying accounts give the appearance that your brand is sinking...

Read More

Beyond TripAdvisor: How Restaurants Should Use Social Media Marketing

TripAdvisor. The very name used to send shudders down the spine of the average restaurant owner or marketing manager. But no longer, surely. These days, online consumer reviews are by and large an accepted part of the landscape. Instead of stressing about what to do after a bad review, restaurants should actively go out and use social media marketing to grow, gain publicity and, crucially, get more bookings.

ICYMI: How to deal with TripAdvisor

Over the years, plenty of social media marketing articles have looked at how restaurants can deal with the phenomenon of customer reviews. In Case You Missed It, here are a few top tips:

Claim the good

Consumer reviews are powerful. They are trusted. A recent study showed that 70% of consumers trust online reviews. Many restaurants incorporate th...

Read More

Creating Human Value Online to Drive Sales

If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still a majority of “old school customers” who distrust online businesses. To get past this hurdle, you need to create human value online.

As easy as it may be to lowers prices, run competitions and offer incentives, this may not sway enough of your online audience to make purchases as new or returning customers. What your customers want from YOU, is an online experience.

By offering an online experience, I mean creating a community within social and online marketing avenues that encourage the old school customers to drop the pen and paper documents, and pi...

Read More

Google+ Is an Island of Misfit Toys

One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys.  The island is a sanctuary for defective and unwanted toys. Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. Once, people physically moved somewhere else to find themselves: to Los Angeles for film, New York for art and fashion, Boston for academia and music, or San Francisco for a more open lifestyle – free from consensus reality and puritanical mores.

Birds of a Feather Flock Together

With the advent of the Internet and the virtual community, it’s been easier than ever for birds of a feather to do much more than just flock together – they’re able to discover that they’re swans and not ugly ducklings ...

Read More

Customers Promote Brands on Facebook More Than Any Other Social Network

In Q1, eMarketer predicted that global B2C eCommerce sales will reach $1.5 trillion by the end of 2014 (a 20.1% increase over last year) due in part to the growth of Internet availability and a mobile use base in emerging markets. In response, many major brands are extending their reach internationally. This year, Asia Pacific (APAC)consumers are expected to spend the most on eCommerce purchases, surpassing North America for the first time ever.

“Social is an important part of any marketer’s mix. A big portion of our new subscribers comes from a “refer a friend,” and we’re going to continue using our customers’ networks to grow our business.” – Barry Judge, CMO of LivingSocial

Last month, eMarketer released its 17-page Social eCommerce Roundup, exploring the impact that socia...

Read More

How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

How to Use YouTube Annotations to Increase Subscribers and Watch Time (VICE Case Study)

Do you want to increase the length of time that people watch your YouTube videos, or encourage new viewers to subscribe? YouTube annotations are an effective way to help make this happen, and VICE magazine does a great job of it. Here are 7 examples of its use of annotations on YouTube…

Just before we begin, a heads-up that you add most annotations to YouTube videos by clicking to edit one in Video Manager, and selecting the Annotations tab. From here, you can select the type of annotation you want to use, its text, colour, placement, function and duration.

1. Promote brand new content

VICE often premiers videos on its own website before publishing them to YouTube at a later date, and uses preview...

Read More

Why Good Content Is Not Good Enough: The Secret To Getting More Leads With Content Marketing

Content marketing is rapidly becoming synonymous with marketing itself, with many businesses jumping on board and using content to connect with prospective customers over traditional marketing tactics. But content marketing is still relatively new, and there’s a lot we’re continuing to learn about how to best use content to grow your business.

While creating and curating great content is a no-brainer when it comes to effective content marketing, it’s not enough to generate those leads you’re ultimately really after. Optimizing your content for lead generation is more than producing interesting content and trying to get as many eyes on it as possible — it’s creating an entire, immersive content experience that your audience will love and respond to.

Ok, so what does that mean? ...

Read More

Twitter, Facebook, and social activism

At four-thirty in the afternoon on Monday, February 1, 1960, four college students sat down at the lunch counter at the Woolworth’s in downtown Greensboro, North Carolina. They were freshmen at North Carolina A. & T., a black college a mile or so away.

“I’d like a cup of coffee, please,” one of the four, Ezell Blair, said to the waitress.

“We don’t serve Negroes here,” she replied.

The Woolworth’s lunch counter was a long L-shaped bar that could seat sixty-six people, with a standup snack bar at one end. The seats were for whites. The snack bar was for blacks...

Read More

The Case For Social Media in Schools

A year after seventh grade teacher Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra assignments for no credit, grades had gone up more than 50%, and chronic absenteeism was reduced by more than a third. For the first time in its history, the school met its adequate yearly progress goal for absenteeism.

At a time when many teachers are made wary by reports of predators and bullies online, social media in the classroom is not the most popular proposition. Teachers like Delmatoff, however, are embracing it rather than banning it...

Read More